Summary: How do we pick what to eat and what to wear? It's not comfort or hunger — it's all in the label. Food and clothing labeled small appeal to most of us, even when the labels lie, a marketing professor says.
Summary: How do we pick what to eat and what to wear? It's not comfort or hunger — it's all in the label. Food and clothing labeled small appeal to most of us, even when the labels lie, a marketing professor says.