Summary: Social media has emerged over the last decade as the most prominent online presence; very few websites are static pages with no updates or interaction anymore. These breakthroughs in technology are supposed to make communication easier but there can be so many different brands and platforms available, the choice of provider can be daunting. However, our guest Elizabeth Harrin points out that not every option to communicate requires thousands of dollars and long meetings with IT: blogs and wikis are free, easy, and widespread. A simple but effective technological approach can make all the difference to internal communication and to the customer base as well. Elizabeth Harrin, BA (Hons), MA, MBCS, is an award-winning blogger and the author of Social Media for Project Managers. Elizabeth is a PRINCE2 Practitioner, a member of PMI, and a program manager living and working in London. She has a decade of experience in projects. Elizabeth has led a variety of IT and process improvement projects including e-commerce and communications developments. She is also experienced in managing business change, having spent eight years working in financial services (including two based in Paris, France). She is a founding member of PMIrsquo;s New Media Council. As well as working as a practicing project and program manager, Elizabeth runs The Otobos Group, a business writing consultancy. Elizabethrsquo;s previous book is Project Management in the Real World , a case-study based book covering what project managers really need to know to make their projects successful. She also writes the blog A Girlrsquo;s Guide to Project Management. For additional training on this topic, consider these AMA seminars: *Social Media for Managers: New Tools for Communication, Innovation and Collaboration *Leveraging Social Media to Engage Customers and Build Your Brand *Developing Your Collaborative Skills To learn more, read these AMACOM Books: *The Art of Connecting, by Claire Raines, Lara Ewing *The Web Conferencing Book, by Sue Spielman, Liz Winfeld *Managing Online Forums, by Patrick O'Keefe
