Summary: Itrsquo;s tough for corporations to strike the right chord of corporate responsibility todayrsquo;s fickle economic climate. While more companies are starting green initiatives to project a positive public image, they are also cutting back on employee development. Carol Sanford, CEO of InterOctave Development Group and author The Responsible Business: Reimagining Sustainability and Success, contends that this kind of dissension creates a less than harmonious corporate culture, which ultimately leads to failure. In this episode of Edgewise, Carol explains that creating sustainability is not about outlining strategies and processes to hopefully yield return. Itrsquo;s about identifying your business mantra and making sure every aspect of the business is conducted in this spirit. Carol Sanford has been leading major consulting efforts in both Fortune 500 and new economy businesses for over 25 years. She has worked for companies such as Colgate, DuPont, Weyerhaeuser, Yahoo, Silicon Graphic, Agilent and many others. Carol has 25 years of global experience helping businesses and organizations build consciousness capability to position themselves strategically, develop leadership to execute strategy, and redesign work to gain and keep competitive advantage in the marketplace and community. She is the founding Executive Director of the Institute for Strategic Leadership at Washington State University rsquo;s Vancouver campus. Carol has published over 100 works in 10 languages, including a column in Executive Excellence, Stephen Coveyrsquo;s newsletter. For additional training on this topic, consider these AMA seminars: * Developing and Executing a Customer-centric Strategy * Motivating for Results * Win! How to Engage and Energize Your Employees To learn more, read these AMACOM Books: *Green Tech, by Lawrence Webber, Michael Wallace *Where We Stand, by Seymour Garte *Investing in a Sustainable World, by Matthew J. Kiernan
