Summary: What do Food network star Paula Dean and waste management mogul Sidney Torres have in common? They bred their super successful brands out of hardship, career expert, Bill Holland explains in this episode of Edgewise. Bill shares strategies from his new book, Cracking the New Job Market: The Seven Rules for Getting Hired in Any Economy (AMACOM), and lays out how to represent yourself as a professional brand that clearly defines your value as congruent with what employers are recruiting for. Bill Holland is founder of R. William Holland Consulting, LLC, specializing in HR and career management. He has also served as Executive Vice President at Wright Management Inc. and as Chief Human Resource Officer at Meriden Bank, the University of Pennsylvania, and the BP Outsourcing Business for Anderson Consulting. He is currently a Senior Vice President for BeamPines and he is the author of a new book, Cracking the New Job Market: The Seven Rules for Getting Hired in Any Economy (AMACOM). For additional training on this topic, consider these AMA seminars: *Essentials of Strategic Alliances and Partnerships *Leveraging Social Media to Engage Customers and Build Your Brand *Expanding Your Influence: Understanding the Psychology of Persuasion To learn more, read these AMACOM Books: * Cracking the New Job Market, by R. William Holland, Ph.D. * Managing Brand You, by Jerry S. Wilson, Ira Blumenthal *Unbeatable Resumes, by Tony Beshara
