Summary: In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Paul share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions. Christopher Frank is Vice President of Business to Business and communications Research at American Express, where he is responsible for advertising brand and business to business research. Prior to joining Amex, Chris spent ten years at Microsoft as Senior Director of Corporate Research. Paul Magnone is Vice President of Business Development and Alliances at Openet, a global telecommunications software and consulting firm where he is responsible for executive leaders of Openetrsquo;s global partner initiatives. Prior to this position, he was a Senior Leader at IBM for 21 years driving growth programs including the launch of four new global consulting businesses. For additional training on this topic, consider these AMA seminars: *Improve Your Analytical Skills: Making Information Work for You *Market Research - How to Get the Right Data to Make the Right Decisions *Get Sharp: Smarter Decision Making and Critical Thinking for Administrative Professionals To learn more, read these AMACOM Books: *Questions That Work, by Andrew Finlayson *78 Important Questions Every Leader Should Ask and Answer, by Chris Clarke-Epstein *Questions That Sell, by Paul Cherry
