Summary: Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed In A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Dick touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world. Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups. Martin was executive vice president of public relations, employee communications and brand management for ATT from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the ATT Foundation. For additional training on this topic, consider these AMA seminars: *AMArsquo;s Advanced Course in Strategic Marketing *Strategic Agility and Resilience: Embracing Change to Drive Growth *Communicating Up, Down and Across the Organization To learn more, read these AMACOM Books: *Leading with Cultural Intelligence, by David Livermore, Ph.D. *Building a House for Diversity, by R. Roosevelt Thomas, Marjorie I. *The Cultural Intelligence Difference, by David Livermore, Ph.D.
