Summary: Guest: Ann Handley, Chief Content Officer, MarketingProfs In this attention economy, there is an ongoing tension between the flood of cheap content and the relative scarcity of content that is actually valuable. Content wants to be free, but what it should really want is to be good. New York Times recently announced its new paywall plan, joining other publications like Financial Times who have been gating their content for a while now. How can marketers move forward effectively and fight against the noise to deliver meaningful content? Join host Mike O’Toole along with Ann Handley, Chief Content Officer, MarketingProfs and co-author ofContent Rules, as they discuss this issue.
