Summary: Guest: Robert Davis, VP, Digital Marketing According to the panelists at OMMA Social’s “Bridging the Gap: Linking Social Media to ROI,” social media measurement is currently getting an F. And they’re not the only ones noting the problems with quantifying ROI. But the truth is, there’s more to social media measurement than ROI. Join host Mike O’Toole and Robert Davis, VP, Digital Marketing, PJA as they discuss other important measurements such as brand presence and engagement and look beyond ROI.
