Funny Where You Least Expect It – Why Business Marketing Should Lighten Up: Part II

Summary: Guest: Tim Washer, Senior Marketing Manager, Cisco Systems When trying to reach an audience through marketing, it’s important to access your buyers’ rational sides and their emotional sides. And the second one can be tricky – especially in markets like business and technology. Humor is the basis of so much advertising in the consumer world, but it’s more challenging to incorporate it in the B2B world. What’s the impact of humor in marketing? And what are some ways to ensure that it’s successful? Join Mike O’Toole, along with special guest Tim Washer, comedy writer and Senior Marketing Manager at Cisco Systems, as they discuss the emotional side of business marketing.