Summary: Guest: Matt Magee, VP, Digital Strategy Mobile offers smaller brands a few ways to gain an unfair advantage over their bigger, better funded competitors. While some of these are temporary opportunities that exist at this time because of where mobile marketing is on the maturity curve, others come from unique characteristics of the mobile device experience. Join Mike O’Toole with guest Matt Magee, VP, Digital Strategy, PJA as they discuss the these issues and why brands should act now to take advantage of the benefits of mobile.
