Erle Dardick on how focusing on catering helped transform his restaurant, a discussion of how small businesses are classified, and tips on how to find a target market.




The Small Business Hour, as heard on CBS Radio show

Summary: Erle Dardick (@erledardick on Twitter) joins us to discuss his book, Get Catering and Grow Sales, and the lessons for business owners of all types about finding a niche market that you can dominate. We also debunk the propaganda that is saying small businesses are not driving the economy, and Mark gives his tips on narrowing your focus and dominating a market.