Summary: You know the old saying. “Everything ain’t for everybody”. Well that’s true. Now a lot of people may not want to hear that, but it’s the facts. As you grow your company and become more mature as a CEO, you start to realize that you cannot serve everyone. And by the same token everyone isn’t meant to come along with you on your journey. So it’s not just about the business and clients. So many of us try to bring everyone along on an idea or a journey and we don’t even realize they’re not meant to come. Well that’s the nice way of putting this. In reality, sometimes you just have to laser focus in on a select niche in order to achieve your goals. Again everything ain’t meant for everybody and you have to be OK with that. Today I want to focus on giving yourself permission to eliminate clients who are not aligned with you. I’ll share my own tips and how I became a master at this by necessity.
