Summary: Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well.<br> <br> Chris always brings a unique perspective on what's working in e-commerce, and he's the type of guy who always gets his hands dirty. In this episode, we discuss what's working and how to maximize your marketing budget.
