Summary: A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key Insights Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sales. The success of a marketing strategy can be measured not just by immediate revenue, but also by its ability to position your brand in the marketplace and generate long-term results. People often don't do what they know because they either don't know how to do it, don't like doing it, or find it too overwhelming. That presents an opportunity for content marketers to provide guidance and support in the form of courses, coaching, and other revenue-generating services. 7 steps do doing this right Step 1 - Know your audience and the problem they want to solve Step 2 - Give the FULL Answer Step 3 - Teach your whole process Step 4 - Illustrate the value - Show what your process is worth when you put it to work Step 5 - Ask your audience, "Why aren't you doing this?" Step 6 - Offer to do it with them. Step 7 - Repeat Providing valuable knowledge and illustrating the value of your process can help build trust and demonstrate the worth of your content. In my latest book, Read This Or Die, I share how I used my skills as a marketer and copywriter to write a sales campaign that helped me overcome the symptoms of Parkinson's disease and change my life. Marketing is about changing mindsets and sharing your beliefs, values, and worldview, not selling products or services. Next week, we'll talk about the selling process Links Read This Or Die: Persuading Yourself To A Better Life There's still time to be part of my upcoming bookclub and workshop - and get your free video mini-course when you purchase the book (click the link for details) Video and Show Notes https://www.rayedwards.com/632 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
