Summary: <p></p> <p>Boycotts have been making headlines lately, from the movement to boycott Israel over the war in Gaza, which has hit companies like <a href="https://www.cbsnews.com/news/middle-east-starbucks-israel-hamas-war-boycotts-mcdonalds/" target="_blank" rel="noreferrer noopener">Starbucks</a> and <a href="https://www.theguardian.com/business/2024/feb/05/mcdonalds-mdc-earnings-boycott-report" target="_blank" rel="noreferrer noopener">McDonald’s,</a> to a new right-wing boycott of <a href="https://www.businessinsider.com/boycott-doritos-transgender-influencer-samantha-hudson-right-wing-2024-3" target="_blank" rel="noreferrer noopener">Doritos</a> over the brand’s decision to partner with a trans influencer. Consumer boycott campaigns are frequently tossed around in the news cycle. But do they really make a difference in the long run? On the show today, Brayden King at the Kellogg School of Management explains why boycotts don’t usually affect a company’s bottom line, where boycotts actually do make an impact and how social media has changed the way these campaigns work. Plus, the difference between boycotts and buycotts.</p> <p>Then, a reminder that inflation’s ride down is a bumpy one. And, this week’s answer to the Make Me Smart question comes from <a href="https://www.drjasmineharris.com/" target="_blank" rel="noreferrer noopener">Jasmine Harris</a>, author of “Black Women, Ivory Tower.”</p> <p> </p> <p>Here’s everything we talked about today:</p> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://www.vox.com/the-goods/2019/10/7/20894134/consumer-activism-conscious-consumerism-explained" target="_blank" rel="noreferrer noopener">“Shopping has become a political act. Here’s how it happened.”</a> from Vox</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://insight.kellogg.northwestern.edu/article/company-boycott-buycott-impact" target="_blank" rel="noreferrer noopener">“How Much Do Boycotts Affect a Company’s Bottom Line?”</a> from KelloggInsight</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://time.com/6694986/israel-palestine-bds-boycotts-starbucks-mcdonalds/" target="_blank" rel="noreferrer noopener">“What to Know About the Global Boycott Movement Against Israel”</a> from Time</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://www.washingtonpost.com/world/2023/10/21/mideast-mcdonalds-israel-arab-world/" target="_blank" rel="noreferrer noopener">“McDonald’s franchises emerge as new flashpoint in Israel-Hamas war”</a> from The Washington Post</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://www.businessinsider.com/boycott-doritos-transgender-influencer-samantha-hudson-right-wing-2024-3" target="_blank" rel="noreferrer noopener">“Right-Wing Boycotters Have a New Target: Doritos”</a> from Business Insider</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://www.wsj.com/economy/inflation-february-cpi-report-interest-rate-b827c0e7?mod=newsarchive_trending_now_article_pos5" target="_blank" rel="noreferrer noopener">“Inflation Picks Up to 3.2% in February, Slightly Hotter Than Expected”</a> from The Wall Street Journal</li> </ul> </li> </ul> <p> </p> <ul> <li style="list-style-type: none;"> <ul> <li> <a href="https://www.reuters.com/legal/us-judge-blocks-us-labor-boards-rule-involving-contract-franchise-workers-2024-03-09/" target="_blank" rel="noreferrer noopener">“Judge blocks US labor board rule on contract and franchise workers”</a> from Reuters</li> </ul> </li> </ul> <p></p> <p> </p> <p>Don’t forget, your gift goes twice as far for Marketplace today only, thanks to a match from the Investors Challenge Fund. Give now! <a class="c-link" href="https://support.marketplace.org/smart-sn" target="_blank" rel="noopener noreferrer" data-stringify-link="https://support.marketplace.org/smart-sn" data-sk="tooltip_parent">https://support.marketplace.org/smart-sn</a></p> <p></p>
