Summary: <p>The success of any business depends on having a loyal customer. For this brands implement loyalty programs to keep customers coming back. A customer loyalty program provide rewards and incentives for customers so that they keep returning to the brand. By providing this, customers will feel valued and satisfied. A brand's success depends on the satisfaction of its customers. A successful program can have a big impact on your brand by increasing referrals and revenue from repeat business.</p> <p>Loyalty communities(<a href="https://www.retyn.ai/program-types/loyalty-communities">https://www.retyn.ai/program-types/loyalty-communities</a> ) is a successful loyalty program adopted by brands to drive customer retention(<a href="https://www.techtarget.com/searchcustomerexperience/definition/customer-retention">https://www.techtarget.com/searchcustomerexperience/definition/customer-retention</a> ). In this program, customers are categorized in a smaller community where these customers share the same interests, values, or topics.</p> <p>Customer engagement(<a href="https://www.techtarget.com/searchcustomerexperience/definition/customer-engagement">https://www.techtarget.com/searchcustomerexperience/definition/customer-engagement</a> ) can be increased by the use of these programs. When customers receive a personalized experience from the brands, then there will be a tendency that they return more to the brand. Brands can provide this personalized experience by providing them rewards of their interests. Thus this will also enhance brand credibility.</p>
