Summary: Those who excel in life rarely do so by playing it safe. The same can be said for Noëlle Santos (@1st.noelle), the 33-year-old proprietress of the only bookstore in The Bronx, a community of over 1 million people. On this episode, Noëlle breaks down how she brought a bookstore home to her community in a time when many (mistakenly) thought indie bookstores weren’t thriving - and how she did it all without giving up even a little bit of her own interests, style, or convictions. (Bonus: There may or may not be a rap buried somewhere in this episode!) Use #UnBossedPodcast to tell us, what’s the goal you’re tunnel visioning toward like Noëlle?
