![Small Business Big Marketing show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/428/small/small-business-big-marketing.jpg)
Summary: Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well!