Summary: Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show.<br> <br> Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire.<br> <br> We are talking marketing G O L D , SBBMers! Marketing gold.
