Episode 89: Guest Malyia McNaughton




The Jewelry District show

Summary: JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Malyia McNaughton, founder of Made by Malyia. The self-taught jewelry designer and Black in Jewelry Coalition board member is proof that trusting your gut can be the key to creative success. When Malyia couldn’t find the jewelry she wanted, she designed her own—and wore it. Demand for her designs inspired her to launch her brand and has made her a rising star whose looks have been worn by Lizzo and other celebrities.Sponsored by De Beers: diamondeducation.debeers.com (http://diamondeducation.debeers.com)Show Notes1:53 From body chain to brand launch5:09 Expanding organically8:04 Turning obstacles into opportunities10:53 Finding creative inspiration13:57 High-profile partnerships17:58 In the spotlight on SNL20:51 The Black in Jewelry Coalition: making a difference23:52 Tips for aspiring designersEpisode CreditsHosts: Rob Bates and Victoria GomelskyProducer and engineer: Natalie ChometPlugs: jckonline.com (jckonline.com); @jckmagazine (instagram.com/jckmagazine); madebymalyia.com (https://madebymalyia.com/); diamondeducation.debeers.com (http://diamondeducation.debeers.com) [Use promo code JCKPRO_15 at checkout for 15% off workshops.]Show RecapFrom body chain to brand launchVictoria introduces Brooklyn-based designer Malyia McNaughton, founder of Made by Malyia, and asks how she started creating jewelry. The daughter of Jamaican immigrants was born in the Bronx, raised in Florida, and attended Florida State University, where she studied fashion merchandising and product development. After graduating, she moved back to New York to pursue a career in fashion, starting in sales and product development for Nicole Miller and eventually designing for another fashion brand.In 2014, Malyia had tickets to a music festival in Philadelphia. She wanted to make a statement by wearing a body chain but couldn’t find the right piece. Undeterred, she sourced materials and designed her own. Little did she dream she was making her first item of jewelry. “I got stopped by so many people asking me where I’d gotten it,” Malyia recalls. “After the fifth or sixth person, my friends said, ‘You might be onto something.’ We went to lunch, and they helped me come up with the name Made by Malyia.’ It was one of those Oprah aha moments.”Expanding organicallyAfter months of trial and error, Malyia developed a body chain she felt was ready to put on Etsy. To her delight, orders poured in. Still, she viewed Made by Malyia as a creative outlet, not a business. Gradually she added products based on buyers’ feedback. When a client asked if she could make a temporary nose ring, Malyia branched into nonpermanent nose and body jewelry.