Summary: Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it? There are several ways to make this happen without a huge (or even a small) advertising budget. This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one. Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics. [00:19] Intro - Where this week's episode comes from [01:23] Your desperation stinks [03:16] Here's "the secret" [03:54] Step 1 - Create massive value [06:36] Step 2 - Positioning and Authority [09:50] Step 3 - The Hub and Spoke system [11:06] Step 4 - Traffic, lead, and conversion system [12:38] Step 5 - Create a Path [13:57] Recap and implementation ideas Links RayEdwards.com - While you're here, take a moment to check out the resources I've made available to you, and get signed up for my daily newsletter which is filled with "WEIRD COPYWRITING TIPS, TOOLS, And TACTICS That Will Bring You More Traffic, Conversions, And Sales..." How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/598
