Summary: If you don't have a clear Customer Point Of Pain (CPOP) in your introduction, you confuse your listener so they don’t know what you do and how they can help you. Your CPOP identifies who your ideal clients are and how you can help them so that others know who to refer your way. I'm excited to share a deep dive with Mitchell Levy on his brilliant approach to creating a CPOP that establishes instant credibility and connects your heart to theirs. In this episode, you will learn how to craft a clear and concise "CPOP" to rapidly increase business.
