Summary: <p>We’ve all heard the phrase, “It takes two to tango,” but have you ever thought of how it applies to sales and marketing? </p> <p>This year B2BSMX, a show usually attended by marketers, opened attendance to include sales professionals as well and show how the two departments can really work together when it comes to events. </p> <p>In this episode, host Alyssa Peltier is joined by two guests, Brian Ludwig (aka Luddy) SVP of Sales at Cvent, and Greg Jackman, a manager on the Cvent demand generation team, to share the takeaways and trends they learned from B2BSMX. </p>
