Summary: The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee: 1. The length of the guarantee (the longer you can make it, the more credible your offer). 2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective. 3. Check with your merchant provider about the length of guarantee you're allowed to offer! Click for the Podcast Audio: Should You Have A Guarantee
