Marketing to Digital Natives: How Brand Loyalty Is Changing




Knowledge at Wharton show

Summary: Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products? <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>