Summary: <p>Alexa Andrzejewski joins Jeffrey Zeldman and Dan Benjamin to talk about Foodspotting and the path from user-centered design to the idea of seeing where Anthony Bourdain ate to a shipping product and the decision to take investment money on the way.</p> <p>Links for this episode:</p><ul><li> <a href="http://madetostick.com/" class="link" target="_blank">Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath ::</a><br> </li></ul><p>Sponsored by <a href="http://www.campaignmonitor.com/worldview/" title="Worldview">Worldview</a> and <a href="http://itunes.apple.com/app/intuit-blog/id421430913?mt=8?cid=soc_5by5_itunes%20" title="Intuit">Intuit</a>.</p>
