Summary: <p>In Episode No. 78 of The Big Web Show ("everything web that matters"), Jeffrey Zeldman interviews Margot Bloomstein, author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012), about her professional transition from design to content strategy; the vagaries of the consulting life; how mentoring and non-traditional academic backgrounds can fit into a web career; how to write a content strategy book for people who are not content strategists; and the beauties of Pittsburgh.</p> <p>Links for this episode:</p><ul> <li> <a href="http://appropriateinc.com" class="link" target="_blank">http://appropriateinc.com</a><br> </li> <li> <a href="http://appropriateinc.com/book/" class="link" target="_blank">http://appropriateinc.com/book/</a><br> </li> <li> <a href="https://twitter.com/mbloomstein" class="link" target="_blank">https://twitter.com/mbloomstein</a><br> </li> </ul><p>This episode is sponsored by <a href="http://shutterstock.com/" target="_blank">Shutterstock.com</a>, where you’ll find over twenty million stock photos, vectors, illustrations, and video clips. Get 30% off any package using discount code bigwebshow11.</p>
