Summary: <p>The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff.</p> <p>So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team.</p> <p>Listen in as they share their favorite moments and takeaways from the conference. </p> <p>Key Takeaways: </p> <ul> <li>Catering the experience to how you want to participate</li> <li>Choosing the right experiences for the right audiences</li> <li>Making lasting brand impressions</li> </ul> <p>What to listen for: <br> [01:15] Why they were excited to attend the event<br> [05:06] Lasting impacts of the conference<br> [09:42] Experiencing it without feeling FOMO<br> [12:24] Unique examples of brand impressions<br> [15:07] Top trends in MarTech and marketing<br> [21:30] Keeping your message consistent<br> [23:45] What the trends mean for future events<br> [26:11] The future of networking</p>
