Summary: If you’ve ever visited a website only to immediately start seeing that site’s ads on Facebook, you’ve probably wondered how that site manages to target you so accurately. Don’t worry – they aren’t tracking you through some grand NSA conspiracy. Rather, they’re using something called Facebook Pixel to track your movements on their site (and then retarget you later on).And if you add Facebook Pixel to WordPress, you can get the same detailed analytics for your WordPress site.Randy actually already outlined the basic way to install Facebook Pixel in WordPress. But in this post, I’m going to give you a tutorial using a free plugin called Pixel Caffeine.In addition to helping you add the basic Facebook Pixel code to WordPress, Pixel Caffeine can also help you set up some additional advanced features that help you get the most from Facebook Pixel.If you’re looking for the easiest way to add and configure Facebook Pixel, I think Pixel Caffeine is it. Keep reading for a detailed Pixel Caffeine review and tutorial…Why Should You Care About Adding Facebook Pixel to WordPress?If you’re already familiar with Facebook Pixel and just want the hands-on part, skip ahead.Before I get into what Pixel Caffeine actually does, I think it’s important to tell you a little bit more about what Facebook Pixel is and how it can help your site.While not a perfect analogy, Facebook Pixel is a bit like Google Analytics…but for Facebook. That is, you add Facebook Pixel to your site (like the Google Analytics code) and it tracks the activity and behavior of everyone who visits your site and is logged into Facebook.Ok…but if Google Analytics already gives you this data, what’s the point of adding Facebook Pixel on top?Because you can then use all of this data to retarget your site’s visitors with Facebook ads. And you can also define custom conversion goals to better optimize your ads based on the actions Facebook visitors take on your site.For example, with Facebook Pixel, you could create a Facebook ad audience composed entirely of people who visited one specific page on your website. Then, you can target that audience with ads or promoted posts that you already know they’re interested in.Whether you run a blog or an eCommerce store, this is pretty powerful functionality for connecting with your audience, right?Does Everyone Need Facebook Pixel?Not necessarily. If you don’t think you will ever use Facebook ads, you won’t really see any benefit from Facebook Pixel.But if you are running Facebook ads, or if you think there’s even an inkling of a chance that you’ll use Facebook ads in the future, collecting this data will make your e... You are listening to the topic about "Pixel Caffeine Review – Easily Add Facebook Pixel to WordPress + More", if you want to read the full article, please visit https://geniuswp.com or the link in the description.
