Summary: (Last Updated On: February 4, 2022)Perhaps one of the most important things you can do for your website is ensuring you are tracking your Google Analytics. It is one of the basic components that I encourage everyone to do. I just learned about a better way to add Google Analytics to your site. It is the Google Tag Manager (GTM). It is a recommendation I picked up while reading Google Analytics Breakthrough. The Google Tag Manager will allow you to separate the management of marketing and tracking tags from the operation of your website. You will also have the ability to test out tags before you put them into operation. Let me show you how to install Google Tag Manager on your WordPress site and add the Google Analytics tag. Even if you do not run a WordPress site, you will benefit from adding GTM. Contact me if you need assistance.Because I was already running Google Analytics on my site, it took me 5 major steps to add the Google Tag Manager. If you are not running Google Analytics, you will be able to do it in four.1. Setting Up Google Tag ManagerThe first thing you need to do is create your Google Tag Manager account.Go to Tagmanager.Google.Com and log in. If you do not have an account, you will first need to create one.Click on the Create Account option.Enter the Account Name and click on the Continue button.Enter your website address, click on the Web button, and then click on the Create button.Agree to the Terms of Service.At this time, you will have the code that you can add to your website. If you have a WordPress site, you have this option but I recommending going to step 2. If you do not have a WordPress site, you could now add the code for your particular site and then move to step 4.2.Setting Up Google Tag Manager for WordPressThe next step is to set up the Google Tag Manager for WordPress plug-in and add theGoogle Tag Manager ID.Install theGoogle Tag Manager for WordPress plugin as you would for any WordPress plug-in and activate it. Search for “Google Tag Manager for WordPress.” It is officially called theDuracellTomi’s Google Tag Manager for WordPress.Click on the Setting link for this plugin.Return toTagmanager.Google.Com and copy the Container ID for your site.Return to the plug-in and paste the Container ID in the field provided.Click on the Custom radio button. NOTE: you have other options, but this is the method I recommend.Click on the Save Changes button.There are many settings that you can change for this plugin that I will discuss in another post. The next step is to add the code to your site.3.Adding the Code to the PageThis would be something that you ask your web developer to do if you do not have access to your WordPress... You are listening to the topic about "How to Add Google Tag Manager to WordPress", if you want to read the full article, please visit https://geniuswp.com or the link in the description.
