Summary: There’s one thing you need to separate yourself from the pack: optimization. That is, continuous refinement and improvement.We’ll walk you through how to SEO optimize your WordPress site and get higher conversions than ever.BONUS MATERIAL: ESSENTIAL MARKETING START GUIDE PDFLevel up your digital marketing with our best tips for freelancers and agencies. Download NowWhether you’re aiming to become a professional athlete or grow a Fortune 500 company, there’s one thing you need to separate yourself from the pack: optimization. That is, continuous refinement and improvement.And your website is no different. And while there are a lot of ways to approach site optimization, the important thing to remember here are your goals. Namely:Optimizing your site for SEO (so people can find you)Optimizing your site for conversions (so people can then take the action you want them to take)Knowing why and how to optimize your WordPress site for SEO and conversions can mean the difference between growing your customer base and staying stagnant.Before we dive in, this is what we’re going to cover:Why it’s valuable to optimize your siteHow to SEO optimize your WordPress siteThe best tools for SEO optimizationHow to optimize your site for conversionsThe best tools for conversion optimizationIf we’re going to boil down the goal of any website, it’s this: serve your customers a good user experience. Beyond your own goals of conversion, you always need to keep your customers top of mind.Optimizing your WordPress site has the added advantage of also naturally improving the experience of your website. For example, page performance (aka how fast your website loads) impacts SEO and conversions, and also directly influences the experience someone has with your website. How many times have you clicked on an article, waited a few seconds for it to load, and then went back to your search results for another resource. (Fun fact: Google has found that mobile users are 32% more likely to bounce as load time goes from 1 to 3 seconds!)By enhancing your site’s performance through optimization, you’ll keep your load times blazing fast and decrease the bounce rate of your visitors. The faster your site loads, the more likely users are to engage with your content and give you a chance to convert them. Plus, increasing the users’ average time on site also improves your search result indexing (more on that later)!Table of ContentsHow to SEO optimize your WordPress siteStep 1: Write quality content.Step 2: Have a fast-performing site.Step 3: Audit for the basics.The best SEO optimization toolsHow to optimize your site for conversionsStep 1: Think about the visitor firstStep 2: Make sure there’s on... You are listening to the topic about "How to SEO Optimize Your WordPress Site", if you want to read the full article, please visit https://geniuswp.com or the link in the description.
