Summary: New businesses spring up online every day and WordPress is one of the most common ways to build a website. Not every website or indeed business can be successful but there are ways that you can help yourself build your online presence.There are a variety of factors that will help or hinder your website including search engine optimization and content. Not to mention the products you are selling. You may have the best website ever but if you are selling an unloved product then you are doomed to failure.Asides from all these other areas of worry there is the initial choice of how your website will look. Luckily with WordPress, there are thousands of ready-made themes.What is WordPress, and is it very popular?For the uninitiated, WordPress or WP is an online or offline platform that allows anyone with no coding knowledge to build their own website. Initially, WP was used for blogging and it still is, but over the years with extra development, add-ons, widgets, and more the platform developed into a fully-fledged option for web design.Actual definite figures are hard to come by but some reports state that up to 40% of the world’s websites are powered by WordPress. This amounts to millions of websites all built using WP’s content management system. Why is it so popular? Two main reasons spring to mind, 1 it is easy to use and requires no coding knowledge, and 2, there are thousands of plug-ins and themes readily available.What are themes?A theme is basically a template. It is how your website will look if you choose a particular theme. There is slightly more to it than that of course as when you download a theme it will contain a series of folders that have JavaScript, CSS stylesheets, and images. All of these together combine to produce the look and feel of your website.You can choose from 3 ways to use themes on WP:Make your own custom theme – this means starting with a blank template and building up your own designDownloading a free theme – using one of the many themes available on the net and altering it to your own specificationsDownloading a paid-for theme – the same as the free option only there are many, many more to choose from and they will come with more features, support and tend to get upgraded more oftenWhat you should consider when choosing a WP themeThere are a lot of areas you will need to consider when picking a theme. Planning ahead is vital as you could spend hours if not days of work if you decide the theme you are using is not the right one further down the line.Buy a themeYou can indeed get free themes and many paid ones come with both options available. However, it may be worth considering the paid version as you wi... You are listening to the topic about " How to Choose a WordPress Theme for Your Business", if you want to read the full article, please visit https://geniuswp.com or the link in the description.
