Do WordPress Page Builders Hurt Your SEO?




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Summary: TLDR: Content is king! As long as you're creating great content, we don't believe that using a Page Builder to create thatcontent willhurtSEO performance. Here's why…We often get asked ifusing a Page Builder can hurt your site'sSEO performance. Recently,a very thorough discussion on this subjectcame up in the Advanced WordPress Facebook Group. While SEO is a very complex and speculative subject (we've found that rain dances help significantly with weather and SEO),using a page builder that generates lightweight and semantic markup should not have any negative affect on SEO.We just launched 6 FREE Beaver Builder courses. Learn how to easily build WordPress websites with step-by-step video tutorials. Get started today.Show me the markup!Throughout the years, Page Builders have garnereda bit of a bad reputation for the quality of code they produce. There is good reason for this, too. Anyone that's ever viewed the source of a page built with Dreamweaver or FrontPage knows the behind-the-scenes horrors that can be found there. At the end of the day, search engines base their rankings on algorithms. For your content to rank highly for any keyword, a computer must be able to decipher your code/content and interpretwhat a given page is about.While we don't know exactly how these algorithms function (this is, of course, the secret sauce that Google and others keep under tight lock and key), we have some pretty good ideas. Using lightweight semantic markup, proper heading structure, and appropriate inner linking between your content are a few of the biggies. Here at Beaver Builder, a significant amount of thought and development has goneinto generating theleast amount of markup possible, and we do our best to follow and implement as many SEO best practices as possible (such asusing schema.org markup and HTML5).What's the overhead?Another important factor of SEO success, that can be hindered by a poor page builder, is pagespeed performance. Again, no one outside of Google really knows how much these factors play into rankings, but we know to some degree it does. Again, while we can't speak for other builders, at Beaver Builder page performance is one of our highest priorities. I won't bore you with all the nitty-gritty details but, along with lightweight markup, we are extremely careful about loading assets (like images, JS, font icons, etc) on your pages. If your page requires any of these elements, we'll load them up. Otherwise, we purposely leave them out. Only the essential scripts and assets are loaded for each page. We also combine and minify as much of the code that Beaver Builder outputsas possible.Does it play well with others?You mighthave been li... You are listening to the topic about " Do WordPress Page Builders Hurt Your SEO? ", if you want to read the full article, please visit https://geniuswp.com or the link in the description.