Who What Wear with Hillary Kerr: ​​Staud’s Sarah Staudinger on the Next It Bag, Collabs With New Balance, and Larry David

Summary: This week, Sarah Staudinger, co-founder and creative director of Staud, is giving us an inside look at the inner workings of her celebrity- and fashion girl–beloved brand. Sarah tells us about the Japanese philosophy that’s inspiring her upcoming collection, her predictions for the next It bag on the horizon, and the now internet-famous reaction of Larry David at her spring 2022 fashion show. Plus, she’s sharing her weekend edit of must-pack items for a variety of getaways.