Summary: <p>Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. </p> <p><strong>Resources and links discussed:</strong></p> <ul> <li>Webpage on GDPR: <a href="http://www.cvent.com/gdpr" rel="nofollow">www.cvent.com/gdpr</a> </li> <li>Webpage on CCPA: <a href="http://www.cvent.com/ccpa" rel="nofollow">www.cvent.com/ccpa</a> </li> <li>CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - <a href="https://hello.cvent.com/en-webinar-ccpa-recording.html" rel="nofollow">https://hello.cvent.com/en-webinar-ccpa-recording.html</a> <strong>EBooks mentioned:</strong> </li> <li>Event Marketing Strategy for Dummies: <a href="https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og" rel="nofollow">https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og</a> </li> <li>Event Technology Management for Dummies: <a href="https://www.cvent.com/en/resource/event-management-technology-for-dummies" rel="nofollow">https://www.cvent.com/en/resource/event-management-technology-for-dummies</a> </li> <li>Strategic Meetings Management for Dummies: <a href="https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies" rel="nofollow">https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies</a> <strong>Event Marketing webinar:</strong> </li> <li>Demystifying Event Marketing: <a href="https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html" rel="nofollow">https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html</a> <strong>Kapow</strong> </li> <li> <a href="https://www.kapow.com/?utm_campaign=&utm_medium=podcast&utm_source=cvent&utm_content=kapow-customer-feature&utm_term=click" rel="nofollow">https://www.kapow.com/?utm_campaign=&utm_medium=podcast&utm_source=cvent&utm_content=kapow-customer-feature&utm_term=click</a> </li> </ul>
