Summary: You know those products you use because you've been using them for years and you're just comfortable with them? Maybe your family buys them too or your best friend swears by them. At thunder::tech, we refer to this as brand inheritance. In this episode of Good Morning Marketers, President Jason Therrien and Senior Graphic Designer Connie Baltitas give their definition of brand inheritance and describe how your company can stand up to competitors with a high quotient of brand inheritance.
