92: Evolve Into Data-Driven Marketing By Using AI To Foster Meaningful Relationships And Automate Lifecycle Marketing Activities
Summary: <p>My guest in today’s episode is Jerry Jao the Co-Founder and CEO from <a href="https://ecommercefastlane.com/retentionscience" rel="noopener noreferrer" target="_blank">Retention Science</a>. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers.</p><p>If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with the founder...</p><h2>What You Will Learn Today</h2><ul> <li>How you should split your marketing efforts and budgets on customer acquisition vs. customer retention.</li> <li>Why invest in data collection to understand your customers.</li> <li>Understanding what your customers are most excited about when they come to your Shopify store. Is it your brand story? Is it the product? Is it a discount? Understand your customer's interests so you can give them what they want.</li> <li>How to activate customers and maximize engagement and revenue with data.</li> </ul><h2>Links And Resources Mentioned In This Episode</h2><ul> <li><a href="https://ecommercefastlane.com/retentionscience" rel="noopener noreferrer" target="_blank">Retention Science</a></li> <li><a href="https://draperjames.com" rel="noopener noreferrer" target="_blank">Draper James</a></li> <li><a href="https://www.retentionscience.com/clients/draperjames/" rel="noopener noreferrer" target="_blank">Draper James Success Story</a></li> <li><a href="https://www.wearfigs.com" rel="noopener noreferrer" target="_blank">Figs Medical Uniforms & Apparel</a></li> <li><a href="https://www.retentionscience.com/blog/webinar-capturing-modern-customer" rel="noopener noreferrer" target="_blank">Capturing The Modern Customer Webinar</a></li> <li><a href="https://www.barebonesbroth.com" rel="noopener noreferrer" target="_blank">Bare Bones Broth</a></li> <li><a href="https://www.retentionscience.com/clients/bare-bones-broth" rel="noopener noreferrer" target="_blank">Base Bones Broth Success Story</a></li> </ul><h2>Thank You For Listening</h2><p>I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show in iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our audience and I read each and every one personally!</p><h2>New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!</h2><p>Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and don’t miss a single episode!</p><h2>SHIPBOB: EPISODE SPONSOR</h2><h2>Picked, packed, and shipped.</h2><p>This podcast episode was sponsored by <a href="https://ecommercefastlane.com/shipbob" rel="noopener noreferrer" target="_blank">ShipBob</a>, the best-in-class order fulfillment company for small to midsize Shopify brands.</p><ul> <li>ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.</li> <li>ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. </li> <li>With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.</li> </ul><h3>CLICK HERE to get started >> <a href="https://ecommercefastlane.com/shipbob" rel="noopener noreferrer" target="_blank">ShipBob.com</a> </h3><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
