120: Grow Dependable Recurring Revenue And Customer Loyalty Through Subscriptions




eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p><strong>Bold Subscriptions is now fully integrated with Shopify's Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to recurring products together.</strong></p><p>My guest in today’s episode is Jay Myers the Co-Founder and VP of Growth at Bold Commerce. They are one of the largest Shopify Developers solving a lot of unique challenges for retail and DTC brands. Their biggest endeavor yet is subscriptions on Shopify checkout.</p><h2>What You Will Learn Today</h2><ul> <li>Why now is the time to consider a subscription or membership option for your Shopify brand.</li> <li>The next iteration of Shopify's checkout.</li> <li>Why a subscription customer, on average, has 178% higher lifetime value than a first-time customer.</li> <li>Why a successful subscription business needs to have an aspect of replenishment, curation, and access.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://boldcommerce.com" rel="noopener noreferrer" target="_blank">Bold Commerce</a></li> <li> <a href="https://apps.shopify.com/bold-subscriptions" rel="noopener noreferrer" target="_blank">Bold Subscriptions Shopify App</a> - 60-Day Free Trial</li> <li><a href="https://apps.shopify.com/partners/bold" rel="noopener noreferrer" target="_blank">Full Selection of Shopify Apps Built by Bold</a></li> <li><a href="https://ecommercefastlane.com/bold" rel="noopener noreferrer" target="_blank">6-Months Free Trial of Select Bold App</a></li> <li><a href="https://boldcommerce.com/resources" rel="noopener noreferrer" target="_blank">Resource Library + Case Studies</a></li> <li><a href="https://boldcommerce.com/podcast" rel="noopener noreferrer" target="_blank">Own Your Commerce Podcast</a></li> <li><a href="https://www.shopify.com/partners/blog/shopify-subscription-apis" rel="noopener noreferrer" target="_blank">Shopify Subscription APIs</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="http://www.stitcher.com/s?fid=185272&amp;refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and subscribe to get notifications when new shows are released.</p><h2>Today's Amazing Episode Sponsor: <a href="https://grin.co/influencer-marketing-for-ecommerce-brands/?utm_medium=referral&amp;utm_source=banner&amp;utm_campaign=ecom-fastlane" rel="noopener noreferrer" target="_blank">GRIN</a> </h2><h4><em>Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.</em></h4><p><a href="https://grin.co/influencer-marketing-for-ecommerce-brands/?utm_medium=referral&amp;utm_source=banner&amp;utm_campaign=ecom-fastlane" rel="noopener noreferrer" target="_blank">GRIN</a> is the only influencer marketing software built specifically for eCommerce. From discovery &amp; outreach to relationship management &amp; campaigns, product seeding, discount codes &amp; affiliate links, content tracking &amp; rights management, sales tracking &amp; deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>