Summary: This episode is with Jimmy DeCicco - CEO and co-founder of Super Coffee, which launched in 2015 and is now in 40,000 stores across the US, the brand has become the fastest growing private company in food and beverage and is the 3rd most popular ready-to-drink coffee in America after Starbucks and Dunkin Doughnuts, and its revenue grew 106% to $55m in 2020, helping it reach a $400m valuation. In this episode we talk about how to launch and scale up a beverage brand.
