Focus on the core Purpose | Ep. #63

Summary: In Ep. 63, At Procter & Gamble, we talk a lot about "moments of truth." In our business, there are two moments of truth -- when the consumer stands at the store shelf and chooses our brand and when she uses our product at home and decides whether it lives up to her expectations. These moments are so important to our success and growth that our organization structure is designed around them. Almost everything our 110,000 employees do comes down to these two moments. In today's global, rapidly changing world, one of the most important qualities of leadership is the ability to define and organize around the moments of truth in your business. Manufacturing leaders, like those in IndustryWeek's 50 Best, are doing just that. The manufacturing industry is undergoing a subtle but radical shift -- from a focus solely on highly efficient, low-cost manufacturing to a broader look at the entire supply network as a source of new value for our companies. Keith Harrison, global product supply officer, Procter & Gamble Co.This is the kind of reinvention that requires strong leadership. The best leaders follow a consistent game plan for facilitating successful change within their organizations. First, they start with a clear vision. For example, P&G's Product Supply organization shares a vision of an end-to-end supply network driven by the consumer. This network starts -- not ends -- with the first moment of truth at the store shelf, and is driven by consumer needs as it flows back through the retail customer, distribution, manufacturing and suppliers. (You can follow me on Instagram- Sattyam03)