Slight Nudge | Ep. #79

Summary: In Ep. 79, In an article written for the New York Times, Richard Thaler gave his own response to the questions surrounding nudge ethics. He suggested nudge marketing should follow three simple rules: All nudging should be transparent and never misleading.  It should be as easy as possible to opt out of the nudge, preferably with as little as one mouse click. There should be good reason to believe that the behaviour being encouraged will improve the welfare of those being nudged. Nudges are most useful when they do not trick people or pressure someone to make a purchase. These kinds of nudges cause reactance and reduce consumer trust. Rather than coercing people, nudge marketing should be based around making the decision-making process simple and straight-forward for customers. (You Can Follow me on Instagram- Sattyam03)