Summary: <p>With the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities.</p> <p>To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister with us. He is Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) & Author of Influencer Marketing Strategy. He hosts his own podcast called Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon also is the founder of Membership World and has recently co-authored the Social CEO report into the social impact of membership CEOs.</p> <p>Know more about him at - <a href="https://gordonglenister.com/about-me/">https://gordonglenister.com</a></p> <p>Get his Influencer Marketing Strategy book at - <a href="https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259"><strong>https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259</strong></a></p> <p><br></p> <p><br></p> <p><br></p> <p>Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - <a href="https://bit.ly/DMG-GuestForm"><strong>https://bit.ly/DMG-GuestForm</strong></a></p>
