The Full Story: Sports, Studies And Marketing – Student-Athletes Can Now Cash In On Their Fame

Summary: College athletes can be big business for many universities, especially if they’re top performers in their sport. They get the glory, they get the fame but to maintain their amateur status they don’t get the cash. Starting this September, that’s going to change in Connecticut. A new law now allows college athletes to financially benefit from their name and likeness. What does this new law offer? How will it transform athletes, fans, and even collegiate sports? Those are the questions we’ll