Summary: <p>To mark the 200th anniversary of the world’s biggest Scotch whisky brand in 2020, Diageo’s head of whisky outreach, Dr Nicholas Morgan, penned a new book recounting the history behind Johnnie Walker.</p> <p><em>A Long Stride</em> is the first in-depth account of the history of blended Scotch whisky brand Johnnie Walker, which dates back to 1820.</p> <p>The tome recounts how the brand survived late Victorian and Edwardian Britain, endured two World Wars and the Great Depression to achieve global success as the world’s best-selling Scotch whisky. Johnnie Walker was also said to have transformed the world of advertising.</p> <p><em>A Long Stride</em> is the result of years of research by Morgan and decades within the whisky industry. The hardback also details the development of Scotch whisky as a popular drink across the world.</p> <p>The book is available in hardback, priced at £16.99 (US$22.50), and in electronic format, priced at £13.59 (US$18).</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/irishwhiskeyreview/message
