5. Legal Marketing - Jesika Kalika & Nina McCann Shares Insights with Jerry Allocca
Summary: <p>In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department.</p> <h2>Meet Jesika Kalika</h2> <p>Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is Co-Chair of the Firm’s Marketing & Business Development Committee and is a Member of its Diversity & Inclusion Committee. As head of the Firm’s Marketing Department, Jesika facilitates creative and strategic marketing initiatives, assists all attorneys in executing business development plans and overseeing their annual marketing budgets.</p> <h2>Quotables</h2> <p><em>“Within the past year, there has been a drastic shift in the way we approach Marketing. Having a virtual presence on multiple platforms has become a necessity.”</em></p> <h2>Meet Nina McCann</h2> <p>Nina McCann is a Marketing, Public Relations and Business Development professional with over 18 years of experience in the professional services environment. Currently, she is the Director of Marketing for a national legal services company. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm and regional and global law firms.</p> <h2>Quotables</h2> <p><em>“I am proud to state my company saw a 30% increase in our LinkedIn followers in the last year”</em></p> <h3>In this episode, host Jerry Allocca discusses the ins and outs of legal marketing with Jesika and Nina, including:</h3> <ul> <li>Social media trends</li> <li>What companies that work with law firms and legal services providers are looking for from companies</li> <li>Critical issues facing legal marketing today</li> </ul> <h2>Recommended resources</h2> <p>Resources that were mentioned during this episode.</p> <ul> <li>Legal Marketing Association<br> <a href="https://legalmarketing.org/" rel="noopener" target="_blank">https://legalmarketing.org</a> </li> <li>Public Relations Professionals of Long Island<br> <a href="https://prpli.org/" rel="noopener" target="_blank">https://prpli.org</a> </li> <li>Social Media Association<br> <a href="http://www.socialmediaassoc.com/socialmediaassociation/" rel="noopener" target="_blank">http://www.socialmediaassoc.com/socialmediaassociation/</a> </li> <li>Nina McCann’s LinkedIn Profile<br> <a href="https://www.linkedin.com/in/nina-mccann-52b3101/" rel="noopener" target="_blank">https://www.linkedin.com/in/nina-mccann-52b3101/</a> </li> <li>Jesika Kalika’s LinkedIn Profile<br> <a href="https://www.linkedin.com/in/jesika-kalika-6795678/" rel="noopener" target="_blank">https://www.linkedin.com/in/jesika-kalika-6795678/</a> </li> </ul> <h2>We’d love to hear from you!</h2> <p>Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. <a href="https://navigatingthenoise.com/askjerry/">Submit your questions here</a> or leave a reply below.</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/navigatingthenoise/message
