Summary: Trends in Advertising Claims in China - Is there a fine line between yes and no? Consumer behaviour continues to be impacted by COVID-19, with the ‘homebody economy’ seemingly here to stay in 2021. We discuss the resulting trends in advertising claims in China, for example the increasing link between “clean” and “safe” for household care products. Misleading claims may lead to regulatory investigation initiated by the regulators and class actions brought by consumers, we discuss some of the rules and considerations to keep top of mind with your marketing team. Speaker: Cathy Liu, Partner, HSF Kewei
