Summary: To keep growth and user engagement up, most social platform avoid any features that could cause friction to the user. But Nextdoor is willing to take some risks. The company, which has taken on a greater role during the pandemic, has deployed tools that CEO Sarah Friar admits may impact growth, but are ultimately, "the right thing to do in order to build communities." These tools include the Kindness Reminder, which prompts users to stop and reconsider potentially offensive posts, as well as a more specific pop-up notification to stop racist statements. Sarah Friar joined Greylock general partner and Nextdoor board member David Sze on Greylock's Iconversations speaker series to discuss how the company strives to reflect the communities of the world.
