Summary: Podcasting basics. What do I need to get going? Podcasting is the fastest growing media in the World. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020 but is still at the lower end in the global market. The global average is 41%. So the growth in Australia is just beginning! Benefits for business - Audiences trust podcasters and a lot and brands are starting to invest large sums in podcast advertising. A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and the way you run your business. Your audience also has more flexibility on how they listen to the podcast. A podcast is the most cost effective way to promote your business.
