Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guest is Alex Beller the Co-Founder and President of Postscript. They are a Conversational Commerce Platform and a <a href="https://ecommercefastlane.com/podcast/episode-105" rel="noopener noreferrer" target="_blank">Shopify Plus Certified App Partner</a>.</p><p>They help Shopify merchants get more ROI and build better customer relationships via text messaging. Using Postscript, you’ll be able to easily grow your subscriber list, create targeted text marketing campaigns, and most importantly, have the ability for two-way conversations with customers.</p><p>For those listening today that have not implemented an SMS strategy yet, Postscript can help you get started by syncing your Shopify store data and literally, within a few minutes, you can activate default text marketing automations like abandoned cart recovery, shipping notifications, welcome series, and loyalty offers. This will give your revenue an immediate bump!</p><h2>What You Will Learn Today</h2><ul> <li>The rapid shift of consumer expectations.</li> <li>Why SMS has low unsubscribed rates, higher engagement, higher ROI, and happier customers.</li> <li>Why an emotional connection to your brand will help you win over Amazon.</li> <li>Thinking beyond marketing and how to have a seamless conversation and relationship with your subscribers.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://www.postscript.io" rel="noopener noreferrer" target="_blank">Postscript</a></li> <li><a href="https://apps.shopify.com/postscript-sms-marketing" rel="noopener noreferrer" target="_blank">Postscript Shopify App</a></li> <li><a href="https://www.postscript.io/free-sms-audit/" rel="noopener noreferrer" target="_blank">Free SMS Strategy Audit</a></li> <li>30 Days Free With Unlimited Texts To Get Started - mention "eCommerce Fastlane" when you signup. - Thanks Alex!</li> <li><a href="https://www.postscript.io/sms-marketing-certification" rel="noopener noreferrer" target="_blank">SMS Marketing Certification</a></li> <li> <a href="https://fantastictexts.com/" rel="noopener noreferrer" target="_blank">FantasticTexts.com</a> - mega-site of SMS marketing examples</li> <li> <a href="https://sms-templates.com/" rel="noopener noreferrer" target="_blank">SMS-Templates.com</a> - a library of SMS automation templates for brands to steal</li> <li><a href="https://drinkolipop.com" rel="noopener noreferrer" target="_blank">Olipop</a></li> <li><a href="https://www.thehydrojug.com" rel="noopener noreferrer" target="_blank">HydroJug</a></li> <li><a href="https://www.blume.com" rel="noopener noreferrer" target="_blank">Blume</a></li> <li><a href="https://uglydrinks.com" rel="noopener noreferrer" target="_blank">Ugly Water</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank">OMNISEND</a> </h2><h4><em>Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.</em></h4><p>With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. </p><p>Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. </p><p>More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. </p><p><a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank"><strong>Find out more about Omnisend today and start your 14-day free trial, no credit card required</strong></a><strong>.</strong></p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
