149: Customer Value Optimization: The North-Star Strategy Leading To Significant Profitable Growth
Summary: <blockquote>Today’s episode is brought to you by <a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank">Omnisend</a>, the leading Shopify automation platform to drive sales on autopilot.</blockquote><h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guest is Valentin Radu the CEO & Founder of <a href="https://ecommercefastlane.com/omniconvert" rel="noopener noreferrer" target="_blank">Omniconvert</a>. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.</p><p>Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.</p><h2>What You Will Learn Today</h2><ul> <li>How to use your Shopify data to improve customer lifetime value.</li> <li>Benefits of segmenting customers based on buying behavior and value.</li> <li>Use RFM modelling for marketing and retargeting to bring back newly acquired customers with high order value.</li> <li>How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://ecommercefastlane.com/omniconvert" rel="noopener noreferrer" target="_blank">Omniconvert</a></li> <li><a href="https://apps.shopify.com/reveal" rel="noopener noreferrer" target="_blank">Reveal Shopify App</a></li> <li><a href="https://academy.omniconvert.com/courses/cvo-course" rel="noopener noreferrer" target="_blank">Customer Value Optimization Course</a></li> <li> <a href="https://academy.omniconvert.com/pages/ecommerce-fast-lane" rel="noopener noreferrer" target="_blank">Listener Bonus - $250 Off The CVO Course</a> - thanks Valentin!</li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank">OMNISEND</a> </h2><h4><em>Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.</em></h4><p>With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. </p><p>Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. </p><p>More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. </p><p><a href="https://www.omnisend.com/shopify-email-marketing/?utm_source=ecommercefastlane&utm_medium=referral&utm_campaign=fastlane_shownotes" rel="noopener noreferrer" target="_blank"><strong>Find out more about Omnisend today and start your 14-day free trial, no credit card required</strong></a><strong>.</strong></p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
